Polls show that most Americans are progressive on issues like healthcare, taxes, gun control and abortion, but all too often don’t vote that way. Veteran political operative Bernie Horn says it’s because progressives need to offer a more coherent vision of their guiding values.
In Framing the Future, Horn shows how to align progressive positions around the three bedrock American values of freedom, opportunity and security—a strategy that is backed by rigorous poll-testing and has been used to win elections across the nation.
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What people are saying about Framing the Future:
"Politics," says Bernie Horn, "is too important to be left to the professionals in Washington." It’s hard not to love a book that so directly appeals to progressive dedication to participatory democracy--and provides a sterling set of guidelines on how to make our ideals prevail.
When progressives communicate our values, we win the hearts and minds–and elections! Framing the Future explains how to do just that.
Congresswoman Debbie Wasserman Schultz
This is a great book! Bernie explains values and framing in a practical way that every activist can use. If you liked George Lakoff's Don't Think of an Elephant, you'll love this.
Celinda Lake, President, Lake Research Partners
Bernie Horn’s Framing the Future is a brilliant analysis of political processes and communication, and an essential toolkit for every progressive politician, activist, and interested voter!
Thom Hartmann, Air America Radio Host
