Table of Contents

• Preface
• Introduction: The Emerging Progressive Majority
• PART ONE: OUR MOMENT IN HISTORY
  1. What We Believe
  2. What’s Holding Us Back?
  3. The Winning Message
• PART TWO: THE MECHANICS OF PERSUASION
  4. Targeting the Persuadables
  5. How Framing Works
  6. How Values Work
• PART THREE: THE PROGRESSIVE TOOLBOX
  7. Freedom, Opportunity, Security
  8. Talking About Our Philosophy and Ourselves
  9. Talking About Government
  10. Talking About the Economy
  11. Talking About Hot-Button Issues
• Conclusion: An Action Plan for Activists
• Resource: Survey Research
• Acknowledgments
• Notes
• Index