What people are saying about Framing the Future:
"Politics," says Bernie Horn, "is too important to be left to the professionals in Washington." It’s hard not to love a book that so directly appeals to progressive dedication to participatory democracy--and provides a sterling set of guidelines on how to make our ideals prevail.
When progressives communicate our values, we win the hearts and minds–and elections! Framing the Future explains how to do just that.
Congresswoman Debbie Wasserman Schultz
Every football player requires a playbook from their coach. For public servants with progressive values, author Bernie Horn is our coach and Framing the Future is our playbook.
Congressman Kendrick B. Meek
This is a great book! Bernie explains values and framing in a practical way that every activist can use. If you liked George Lakoff's Don't Think of an Elephant, you'll love this.
Celinda Lake, President, Lake Research Partners
Bernie Horn’s Framing the Future is a brilliant analysis of political processes and communication, and an essential toolkit for every progressive politician, activist, and interested voter!
Thom Hartmann, Air America Radio Host
Bernie Horn, a long term political operative knows that the pen is mightier than the sword. Framing the Future sharpens the Democratic stylo with forthright, practical advice in this engaging hands-on manual on how to win elections by winning the war of words. A must read for bloggers, political operatives, and all who love our country.
Kathleen Kennedy Townsend, daughter of Robert F. Kennedy, former Lt. Governor of Maryland, and author of Failing America’s Faithful: How Today’s Churches Are Mixing God with Politics and Losing Their Way
This is a book whose exact time has come! For every progressive advocate and serious candidate, Bernie Horn integrates the hard earned lessons from his vast campaign experience with a distillation of the soundest counsel from the plethora of progressive communications wizards. Most important, he makes it witty, wise, and so simple even I get it.
Michael Pertschuk, co-founder of the Advocacy Institute, former Chairman of the Federal Trade Commission, and author of Smoke In Their Eyes, The People Rising, Giant Killers, and Revolt Against Regulation
Bernie has been a campaign manager, a media consultant, a policy director--and most dear to my heart--one of the chief lobbyists for the Brady Bill. His book is based on decades of hard-nosed political experience. And believe me, Bernie really knows his stuff.
Sarah Brady, Chair of the Brady Campaign to Prevent Gun Violence and author of A Good Fight.
